How does personalized portal messaging outperform average display campaigns?

A gastroenterology brand leveraged PatientPoint Precision to target an audience of 100% diagnosed patients on a one-to-one basis within their check-in and patient portal. The result?  

  • Zero ad waste 

  • 72x higher audience quality vs. national benchmarks by reaching only clinically relevant patients 

  • 7.4x higher click-through rates than average display ads