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Elevate your digital healthcare marketing through the patient portal & check-in

PatientPoint Precision™ gives you exclusive access to a powerful new digital healthcare advertising channel—reaching patients directly in the check-in and patient portal experiences.

Meet patients in these trusted, high-attention, opt-in moments with condition-specific messaging that’s personalized, privacy-safe and proven to drive action.

Patient-Focused and Results-Driven Advertising

Marketers are challenged to reduce ad-spend waste, enhance campaign performance and improve audience targeting across the care experience. Precision results speak for themselves:

95%

of patients say they trust the information presented in the portal

98%

patient opt-in and stay-in rate for Precision content

3-5x

higher CTR than pharma industry benchmarks

Why Marketers Want to Reach Patients in the Portal

  • Unprecedented Patient Access: Get ahead of the competition in this new frontier of healthcare advertising
  • Trusted Environment: Capture millions of visits inside of trusted platforms patients already use to connect with doctors
  • Better Data, Better ROI: Identify and target custom audiences based on detailed EHR data, such as diagnosis code, Rx history and procedure code
  • High-Intent Healthcare Moments: Connect with patients while viewing test results, messaging doctors, scheduling appointments and more
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