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A New DTC Advertising Channel Built for Performance

PatientPoint Precision™ gives you exclusive access to a new healthcare patient communication channel that reaches patients directly in the check-in and patient portal experiences.  

Achieve more direct-to-consumer advertising success by making personalized connections with the exact patients who meet your precise clinical & demographic criteria, all when and where they’re most actively engaged in their healthcare journey.

Better Direct-to-Patient Marketing. Measurable Results.

Marketers are challenged to reduce ad-spend waste, enhance campaign performance and improve audience targeting across the care experience. Precision results speak for themselves:

98%

patient opt-in and stay-in rate for Precision content

10x

higher CTR on Precision display ads vs pharma industry
display ads

4x

higher CTR on Precision display ads vs social media ads

Why Direct-to-Patient Marketing with Precision Works

  • Unprecedented Patient Access: Discover the first & only patient portal advertising solution… ever
  • Contextual Relevance: Capture millions of visits inside of trusted platforms patients already use to connect with doctors
  • Better Data, Better ROI: Identify and target custom audiences based on detailed EHR data, such as diagnosis code, Rx history and insurance carrier
  • High-Intent Healthcare Moments: Connect with patients while viewing test results, messaging doctors, scheduling appointments and more
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