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Digital Patient Engagement Through Patient Portal & Check-In Advertising

No digital patient engagement strategy is complete without PatientPoint Precision™. This new patient communication opportunity gives health brand marketers exclusive space in the check-in and patient portal experiences.

Relevant content and brand messages are delivered to patients based on consented EHR data, including diagnosis codes and prescription history.

Better Patient Communication. Measurable Results.

Marketers are challenged to reduce ad-spend waste, enhance campaign performance and improve audience targeting across the care experience. Precision results speak for themselves:

95%

of patients say they trust the information presented in the portal

98%

patient opt-in and stay-in rate for Precision content

3-5x

higher CTR than pharma industry benchmarks

Improving Patient Engagement with Precision

  • Unprecedented Patient Access: Get ahead of the competition in this new frontier of healthcare advertising
  • Trusted Environment: Capture millions of visits inside of trusted platforms patients already use to connect with doctors
  • Better Data, Better ROI: Identify and target custom audiences based on detailed EHR data, such as diagnosis code, Rx history and procedure code
  • High-Intent Healthcare Moments: Connect with patients while viewing test results, messaging doctors, scheduling appointments and more
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